After selling his stake in WhistlePig in 2019, Bhakta embarked on a sabbatical in search of new discoveries in the world of spirits. A twist of fate brought him to Condom, France, where he unearthed—and acquired—a miraculous cellar of ancient Armagnac dating back to 1868.
BHAKTA Spirits is built on a simple, optimistic premise: the world abounds with treasures.
We seek these treasures—forgotten spirits, abandoned properties—with an eye for overlooked quality and latent potential. Our search spans continents and centuries.
The Four Pillars
RARE
We are intrigued by the RARE. Only the elusive is alluring, and only the uncommon can be distinctive. The level of craft we demand precludes the mass-produced.
EXQUISITE
Scarcity alone is insufficient—we pursue the EXQUISITE. Life is too short for simple swill, and too hard for ostentatious austerity. Live well
VALUE
An ancient spirit is an appreciating asset. History suggests that a limited release will eventually sell for many times its original value (business tip: buy a bottle to drink and one to save).
PURPOSE
Though occasionally quixotic, we do everything with PURPOSE. The goal of BHAKTA Spirits is Revival: of overlooked spirits, of decrepit farms, and more. We aim for excellence, not mere wealth.
The Founder’s Tale
Raj Peter Bhakta is the founder of BHAKTA Spirits and WhistlePig Whiskey. Having built the luxury rye whiskey category, Bhakta is now doing the same, on a grander scale, for vintage spirits.